A higher percentage of 15-24 year olds in the UK have watched a music video on YouTube than on dedicated music channels, according to a new study.
The report found that 57% of 15-24 year olds watched music on YouTube, compared to 56% watching them on TV. Source: www.bbc.com
ADULTS WATCHING MUSIC VIDEOS ON YOUTUBE IN LAST 12 MONTHS
Age 15 - 24 57%
Age 25 - 34 30%
Age 35 - 44 24%
Age 45 - 54 25%
Age 55+ 3%
Source: Ipsos MediaCT
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