Preliminary Music Video Task

This is the finished preliminary task. We edited this as a group on a software called Final Cut Express, on the Apple IMAC. At first the software was hard to use but i got the hang of it. To get the music on to the phone we used bluetooth. We then played this and got Andrew and Jamie to mime over the song. We came up with the idea that they should wear sunglasses to make it look like they are looking at the camera lens when in fact they was looking at the set of lyrics.

Copyright

Copyright is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression or fixation. Copyright owners have the exclusive statutory right to exercise control over copying and other exploitation of the works for a specific period of time, after which the work is said to enter the public domain.

How might we measure the success criteria of a music promo video?

- Number of views
- Requests
- Sales of the song
- Buy videos on iTunes
- Charts
- Word of mouth
- Newspaper articles/TV reports
- How many times shown on television
- Amount of publicity
- Downloads
- There has been a massive switch in the importance of youtube from TV channels such as MTV
- Most viewing of music videos now appears to be online
- Awards ceremonies (VMA awards)

Sugababes - Change

This clip of Sugababes change is a very good example of use of mise-en-scene. They use the most amazing make-up, to tell the story of the song.

What is the purpose of a music promo video?

- Advertisement
- Draws attention to the music/song
- Illustrates the song
- Appeals to a visual audience
- Expresses an individuals emotions
- Tells a story
- Markets an image
- Promotes the artist/single/album
- Persuades audience to buy CD/Download
- Raise the audience or profile of the artist/group
- To make an artist statement e.g Talking Heads 'Once in a lifetime'
- Product placement e.g. Christine Aguilera and her perfume (not myself tonight)

Analysing a music video

Background Information
Enrique Iglesias, is a Spanish pop music singer-songwriter. In 2010, he parted with Interscope and signed with another Universal Music Group label, Universal Republic. Up until the release of his latest album, Euphoria, in 2010, he had sold over 55 million albums in both English and Spanish. In this song it features Nicole Scherzinger. Hes main genre is pop.

Mise-en-scene
The video starts with Enrique blacked out with a heartbeat which is a yellow light. The lights in this video are very dark, with the occasional red and blue colour. Both at the beginning, Enrique and Nicole are wearing nothing on their upper body to show the intensity of the lights. In the next shots they wear black and red clothing. There is use of a room full of mirrors which show them contrasting with each other.

Cinematography
There are various shots in this video mainly mid shots and close up shots. The shots are used to intensify the relationship the singers are having in the video. As the song is called ''Heartbeat'' there needs to be a love theme. These shots show that they have a sexual relationship as they show just their bodies in a long shot along with a mixture of black and red lights. Between this couple they dont know were their relationship stands and it shows this as Enrique loves Nicole so hes heart is flashing red, but Nicole isn't so sure, so her heart is flashing blue. In the editing the shots are made to cross, 1 shot Enrique, the next shot Nicole to show both sides of the story, which the song illustrates.

The target audience for this song is 16+ who can relate to the song, or if they are just fans of Enrique and Nicole.