- Advertisement
- Draws attention to the music/song
- Illustrates the song
- Appeals to a visual audience
- Expresses an individuals emotions
- Tells a story
- Markets an image
- Promotes the artist/single/album
- Persuades audience to buy CD/Download
- Raise the audience or profile of the artist/group
- To make an artist statement e.g Talking Heads 'Once in a lifetime'
- Product placement e.g. Christine Aguilera and her perfume (not myself tonight)
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